• Business to Consumer
  • Attorney biographies, firm profiles and website links on Martindale.com, Lawyers.com, Lexis.com
  • Distribution to 250 web alliancesincluding Google local, Superpages.com, CNN.com, RocketLawyer, Citysearch, and all of the major search engines (Google, Bing, Yahoo, etc).  For example, the Law page on CNN.com directs users to Lawyers.com.  This kind of visibility couldn't be duplicated by a single law firm due to cost and logistics
  • Peer Review rating information for potential clients and referring attorneys
  • Client reviews that help differentiate a firm
  • Detailed reports on traffic to firm biographies and profiles as well as click thrus to websites
  • Detailed reports on where searchers are finding firm information and comparison reports on what law firms potential clients are comparing
  • Lawyers.com Commercial playing nationwide to increase your visibility and further the brand
• Business to Business
  • Inclusion in Martindale-Hubbell Connected, legal networking site for sharing information and collaboration among 10,000 + legal professionals
  • Nearly 90% of corporate counsel use Martindale-Hubbell regularly and more than 50% of respondents use it on a weekly or monthly basis.
  • Nearly three-quarters of in-house counsel report being either Extremely Satisfied or Satisfied with Martindale-Hubbell and more than half are likely to recommend Martindale-Hubbell to a colleague.
  • Nearly seven in 10 corporate counsel use Martindale-Hubbell to identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable; more than half when identifying counsel in an unfamiliar subject matter.
  • Two-thirds of in-house counsel use Martindale-Hubbell to validate credentials of a referral.
  • After personal referrals, Martindale-Hubbell is the most important resource used by corporate counsel for identifying, evaluating and selecting outside counsel - almost 500% more used than other sites such as Chambers, Best Lawyer, Law Dragon or law firm’s own websites.
  • Nearly half use Martindale-Hubbell to evaluate lawyers from their preferred provider list.
  • Nearly half use Peer Review Ratings as an indicator of quality in order to justify the selection process.

Ten Reasons to Love Your Professional Profile

 

1.   Your Profile and the Internet Much like a Web site, your listing is accessible on the Internet via martindale.com, Lawyers.com, lexis.com and major search engines. Key information you provide in your listing, such as practice areas and location, is indexed when search engines "crawl" our pages, so the more detailed your listing, the greater the likelihood of your firm appearing in search results.

2.   Getting Specific Helps You Stand Out The content you include in your listing allows consumers, businesses and attorneys to compare your services with those of other firms. The more precise your are about the services your firm offers, the more it will single out your firm from competitors. In fact, did you know that people can not only search martindale.com or Lawyers.com to find a lawyer by criteria such as lawyer name and firm name, but also by practice areas, office locations, typed-in keywords (for example, Vioxx and Asbestos) and languages spoken?

3.   Draw New Business with Practice Areas and Cross-References Every practice area and cross-reference in your listing adds another way you can be found on Lawyers.com, martindale.com and search engines. Include your specific practice areas in the Statement of Practice and Attorney Practice Areas sections so potential clients can find you more often.

4.   Brand your Practice with your Firm Profile Use your firm's "brand" to make the best first impression with potential clients. Your Firm Profile introduces you to clients when you're not there, so it's important to make your profile descriptive.

5.   Reach Clients as they Search for a Lawyer Online Going to the Internet to research products and services is now a way of life. Lawyers.com and martindale.com are the #1 lawyer directories for consumers, businesses and the legal profession, as ranked by comSore Media Metrix. Forbes has also awarded Lawyers.com top honors by naming the site "Best of the Web."

6.   Leverage Visual Icons on Lawyers.com Add icons to your listing to represent information that's important to potential clients, such as whether your firm accepts credit cards or offers a free consultation.

7.   Broad Distribution Across the Internet As a result of our strategic marketing relationships, your firm's listing can also be found through major online directories such as superpages.com, Switchboard and Citysearch as well as top search engines like Yahoo!, Google, AOL and MSN.

8.   The Tagline, a Firm's Best Friend Firms with a Martindale-Hubbell Web site can create a tagline that will display in search results on Lawyers.com. This catches the eye of potential clients and helps them narrow their selection. Tagline Examples:

o  Catering to Family Law needs in Illinois

o  Specializing in Zoning legal work since 1983

9.   Automatic Updates to Your Web Site Save time and ensure consistency. If you have a Martindale-Hubbell Lawyer HomePage or Premium Web Site, changes to your listing will be automatically reflected on the corresponding pages of your Web site, so your firm does not have to duplicate effort.

10.  Our Visitors Make Better Clients People who use our online directories are serious about finding legal representation:

o   70% of people searching for an attorney on Lawyers.com plan to contact one they found on the site -- 80% of them within the next week. (Source: LexisNexis Martindale-Hubbell Lawyers.com Survey, 2006).

o   75% of lawyers are unlikely or not at all likely to contact a firm not listed in Martindale-Hubbell. (Source: Brand Research, 2003.)

 

Reasons I stand behind to seriously consider being syndicated in Martindale-Hubbell

 

• Top Search Engine Web Sites
• Lawyers.com is currently advertising through television to further its own brand for your firm’s visibility
• Lawyers.com listings are directly accessible by all 25 million AOL members
• Lawyers.com has Sponsored Links on all the top search engines (we invest heavy dollars in Google, MSN, Yahoo!, etc for our clients)
• 70% of visitors seeking a lawyer use Lawyers.com to conduct research for an immediate legal need
• 86% of clients plan on hiring one within one month
• 92% of visitors seeking a lawyer would recommend Lawyers.com to others
• 92% of visitors seeking a lawyer would visit Lawyers.com again when they need to hire a lawyer
• You will be favored in natural, organic results with us and our syndicated alliances of Google Local, Yahoo!, MSN, CNN, FT, Newsweek, FastCompany, SuperPages.com, BusinessWeek.com, The New York Times, Citysearch, The Wall Street Journal, and more!

 

 

Features and Benefits :

 

• Firm ProfileThe firm profile section of your Professional Biography gives you the opportunity to present your firm in your own words, describing the background, characteristics and approach that make your firm unique.
• Statement of PracticeUse your statement of practice to highlight all of your firm's practice areas and target matter types.
• Targeted searching by geography and practice areaPowerful search tools on Lawyers.com and martindale.com ensure that your Biography is especially visible when potential clients search in your market and areas of practice. Users can also search for keywords in your listing, so that the more specific and detailed your Biography, the more visible it will be.
• Representative ClientsGive prospects a clear sense of your track record by adding a list of representative clients to your biography.
• Logos and PhotosLogos and photos provide a professional way to display your firm's credentials and stand out from the competition. Your firm's logo at the top of your firm profile will strengthen your recognition and extend your brand. A photo on your lawyer biography can help visitors relate to you on a more personal level.
• Lawyer-to-Firm Cross-LinkingWith linking of your Firm Biography to the profiles of lawyers in your firm, prospects can move seamlessly from evaluating your overall organization to researching the credentials of specific people of interest within the firm.
• Office LocationsBy adding Office Profiles to your firm's Professional Biography, you can have the flexibility to highlight the distinct personnel and practice areas of each of your offices.
• Side-by-side comparisonsYour practice will gain additional exposure when prospective clients compare you side-by-side against other firms or lawyers. Martindale.com and Lawyers.com side-by-side comparisons let you establish your credentials based on staff, practice areas, matter experience, office locations and more.

 

For more information about Martindale-Hubbell® Professional Profiles, contact Michael Stanisci, a Martindale-Hubbell Internet Marketing Consultant with LexisNexis at 908-790-5403.