Martindale-Hubbell Law Firm Leads Manager for Small Firms

Description

Overview

Firms like yours’ would never consider completely eliminating their marketing budgets, even in the most challenging economic times.  However, 70 percent of firms1 want a better way to assess how well their marketing dollars are performing.  Although tracking return on investment is one of the most critical components to a winning marketing strategy, it’s often the most overlooked.

 

That’s where Martindale-Hubbell Law Firm Leads Manager can step in to help.  Law Firm Leads Manager removes the guesswork from managing your leads and tracking your return on investment (ROI) with a suite of tools designed to help improve the results of future marketing programs, maximize marketing dollars and strategically grow your practices.  Law Firm Leads Manager is available in two service levels:

 

Complimentary

 

As Martindale-Hubbell subscribers, your firms will have access to the complimentary version of Law Firm Leads Manager via the “Tools” Tab within the Client Service Center.  You can instantly access and view leads generated by your Martindale-Hubbell marketing activities, whether from email “Contact Us” forms on your Website or listing profile or from a Martindale-Hubbell generated call tracking number.  You can also print a comprehensive list of leads or the details for one specific lead.

 

Fee-based

 

Law Firm Leads Manager Plus

However, for a small monthly fee – just $50 per month – you can have the convenience of measuring the ROI on all of your firm’s marketing activities – both Martindale-Hubbell driven and beyond.  

 

Law Firm Leads Manager Plus with Call Tracking Numbers (CTNs)

Why?  Because firms get the most value from this offer.  Call tracking numbers can be assigned to any marketing activity that your firm wishes to assign them to, from your listing on lawyers.com, to a billboard or yellow pages ad.   Or, you can keep it simple and use just one CTN on all your marketing products.  Either way, these CTN’s feed leads directly into LFLM Plus.  No need to use staff to manually enter automated intake forms into the tool and there’s no lag time to view a comprehensive list of leads within the tool. 

 

1From the article “Track Your Results Closely to Identify Opportunities”, Martindale-Hubbell, 2008.

Features & Benefits

 

Feature	Benefit
Law Firm Leads Manager Plus
Add leads from any source (both Martindale-Hubbell and beyond) using an Automated Intake Form	Manage all of your leads in one convenient tool.
Run ROI and other valuable reports, such as leads by lead source and ROI by marketing channel	Maximize your marketing dollars by analyzing which programs generate the most, and highest quality business, for your firm.
Prioritize leads automatically based on the criteria you choose, such as practice area or proximity to your location	Never miss an opportunity to gain a client that’s right for your business.

 

 

Value Proposition

Martindale-Hubbell Law Firm Leads Manager was designed to help small firms like yours quantify, measure and improve ROI on your marketing activities. With Law Firm Leads Manager, your small firm can benefit by:

 

• Understanding the effectiveness of your marketing programs to maximize your marketing dollars, especially critical in trying economic times;

 

• Never missing an opportunity to gain a potential client that’s right for your business because of time, resource or administrative challenges;

 

• Capturing and quantifying your leads to determine which opportunities are worth pursuing to strategically grow your practice;

 

• Gaining insight and transparency into your firm’s ability to convert inquiries into paying clients by benchmarking and tracking opportunities.

Why We Win

 

We offer a simple, powerful leads management and ROI tool for the law firm that is not currently using a CRM system.  For those who currently use paper intake forms or Excel spreadsheets, this online system offers an easy, simple alternative that also provides prioritization, ROI analysis and aggregation with no extra effort.

“My paper form is just fine”	Capturing intake online keeps everything in one spot for quick access, as well as automatically aggregating the info for quick review of ROI without having to do a lot of re-typing.
“This is too complicated for me”	We’ve designed the set-up so that it should take no more than 30 minutes to be completely up-and-running.  Also – use only as many settings (ROI, lead prioritization, lead assignment) as you like to keep it simple.
“I wouldn’t know how to get the settings right”	Join one of the weekly ‘virtual open houses’ being held to walk you through setup and answer any questions you have.
“It looks like a lot of work”	It’s actually easier than hand-writing an intake form (and easier to read later!). Plus, you get ROI and other valuable reports with no extra effort.

For more information about Martindale-Hubbell® Law Firm Leads Manager, contact Michael Stanisci, a Martindale-Hubbell Internet Marketing Consultant with LexisNexis at 908-790-5403.

Serving Florida, Oregon, and Hawaii!